The portable battery pack market in Australia has seen tremendous growth with rising sales of smartphones and other portable electronic devices. Power banks are compact, lightweight portable chargers that allow users to charge their mobile devices anywhere, anytime. They come equipped with lithium-ion batteries and USB ports to charge smartphones, tablets, portable speakers, and other devices on the go. Power banks are indispensable travel companions owing to their ability to provide backup power without being tied to a wall socket.
The Australia Portable Battery Pack (Power Banks) Market is estimated to be valued at USD 187.2 Mn in 2024 and is expected to reach USD 312.5 Mn by 2031, growing at a compound annual growth rate (CAGR) of 7.59% from 2024 to 2031.
Key Takeaways
Key players operating in the portable battery pack market in Australia are Anker Innovations, Xiaomi Corporation, Samsung Electronics Australia, Belkin Australia, and Sony.
The rising usage of smartphones and other portable devices has fuelled demand for portable battery packs in Australia. According to statistics, smartphone penetration in Australia stood at over 80% in 2021. Australia Portable Battery Pack (Power Banks) allow Australians to stay connected even when away from power outlets.
Technological advancements have enhanced the capabilities of power banks. Modern power banks offer fast charging technologies, higher battery capacities, compact designs, and additional features like wireless or reverse charging. For example, Xiaomi's 20,000 mAh power bank can charge a smartphone up to 7 times and supports 18W fast charging.
Market Trends
Compact and lightweight power banks are gaining popularity among users. Leading brands are manufacturing portable battery packs small enough to fit into pockets and purses for enhanced portability.
Solar power banks that can be charged using solar energy are emerging as environment-friendly alternatives. For instance, Anker launched a 10,000 mAh solar power bank that fully charges in 8-10 hours using sunlight.
Branded accessories from top smartphone manufacturers are in high demand. For example, power banks launched by Samsung, Xiaomi, and Apple matching the design language and compatibility with their respective mobile devices are gaining traction.
Market Opportunities
The proliferation of wireless charging technology paves the way for wireless power banks that can charge devices wirelessly without cables.
Customizable and personalized power banks allowing users to engrave messages or add colorful skins could appeal to different customer segments.
Impact of COVID-19 on Australia Portable Battery Pack (Power Banks) Market
The COVID-19 pandemic had a significant impact on the Australia Portable Battery Pack (Power Banks) Market. During the initial phase of the pandemic in 2020, the demand declined sharply as social distancing norms were implemented and people stayed indoors. However, as remote working culture grew and people relied more on electronic devices, the need for portable chargers increased steadily. In the pre-COVID era, the market was growing at a moderate pace driven by increasing smartphone and laptop usage. But post COVID, the demand surged tremendously as dependence on electronic gadgets elevated to a whole new level.
Various new measures were taken by market players to cater to the evolving needs of customers. They focused on developing battery solutions with higher capacities to suit increased screen times. Products with dual or more USB ports saw higher traction. Wireless charging technology also became popular for its convenience. The pandemic accelerated digital transformation across several sectors. As more organizations embraced hybrid working models, demand from corporate users increased. Educational institutions shifting to online classes boosted sales further. While temporary supply chain disruptions were observed, the long term outlook remains positive given the rising battery requirements. The pandemic underlined the importance of portable charging solutions.
New South Wales and Victoria Regions
The Australia Portable Battery Pack (Power Banks) Market is highly concentrated in the regions of New South Wales and Victoria in terms of value sales. New South Wales accounts for over 30% share due to the presence of tech-savvy urban population in Sydney and other cities. E-commerce penetration is also significant, driving purchases of mobile accessories. Victoria holds the second largest share led by demand from Melbourne city. Both regions have witnessed impressive double digit growth in recent times supported by growing internet and smartphone adoption.
Western Australia Region
Western Australia has emerged as the fastest growing region for portable battery packs in Australia. Following COVID-19, as workplaces transitioned to hybrid models, battery demands jumped sharply from corporate employees in Perth. Rising exports and investments in mining and resources sectors also boosted sales to field workers. Rising disposable incomes and consumer awareness about new gadgets have augmented the market growth momentum. Favorable government initiatives to promote digitalization are further supporting market expansion in the state.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.
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